Today’s consumer demands choice at the checkout.

Since the dawn of the internet (and especially the smartphone), people get what they want, when they want it, where they want it. And that includes their retail experience. But what does today’s consumer actually want?

The trend towards using self-service and self-checkout options in both retail and hospitality was already strong, but the pandemic sent it soaring. 45% of customers are more likely to use self-service than before the pandemic (Source: Acumen).

In this changing landscape, providing choice beco mes fundamental. New global research, commissioned by Glory, reveals that 80% of consumers consider it important for retailers to provide a choice of checkout options. Furthermore, when they reach the checkout, 47% of them don’t choose the same checkout option every time, but choose the option that best meets their needs in the moment. More than ever, people today want to be free to shape their own experience to what suits them at that time. It's up to retailers to deliver that choice.