The simple fact is, while many are selling Branch Transformation, it is not something that can be bought off the shelf.
Rather it is something you create and bring to life with human elements, supported by the right tools, facilities, and technologies in support of your vision.
Most financial institutions agree that Branch Transformation is about delivering a differentiated and excellent experience when customers visit your branches. It is widely accepted that this is a critical element in today’s omnichannel delivery model. It’s about attracting and building relationships with targeted customers and building a new, higher level of trust and engagement with them. To achieve this you must work toward greater efficiency throughout the branch footprint. All this, of course, leads to greater growth and profitability for your organization. In order to deliver the desired results, the solution is not as simple as buying someone’s product or range of products. Transformation really begins with your people, and then proceeds though the processes they use to deliver financial services. Lastly, your branch delivery must be fully supported by the design and functionality of your physical properties themselves.
