Now that the election cycle is upon us, we have certainly observed those politicians running for the highest office in the land in full force campaign mode. This includes, among other things, a fair measure of self-promotion. It is not only politicos who are skilled at making their achievements and virtues known. Differentiating yourself by advertising your skill set and past accomplishments is fundamental to job searches, and successfully promoting the virtues of your products and services is paramount to the success of nearly all commercial businesses.