Purdue Federal Credit Union transformed their branches by replacing teller lines with dialog pods, fostering more personal member interactions. To maintain security and streamline cash transactions, they installed cash recyclers, enabling staff to focus on consultations and boosting overall sales performance.
Improved Branch Sales Performance and Member Experience
Purdue Federal Redefines Branch Experience for Better Engagement
Innovative Design and Cash Automation Drive Sales and Member Relationships
Headquartered in West Lafayette, Ind., Purdue Federal Credit Union (Purdue Federal) was founded on the Purdue University campus in 1969 by a group of Purdue employees.
While Purdue Federal was in the process of creating their first “branch of the future”. they noticed a shift with monetary transactions decreasing and more member consultations increasing. Purdue Federal needed to redesign their branches to account for this shift. It was important to eliminate the physical barriers with a teller line and instead focus on a lobby with increased personal member relationships to help secure new accounts, loans and other sales.