CUSTOMERS
KIOSKS
The reasons restaurant owners love kiosks are obvious...
But what about the customer...
...do they even like kiosks?
Reallocation of staff to higher value tasks
More consistent and effective upselling
Lowering labour costs
Increasing throughput
of QSR customers said they prefer to use kiosks over cashiers when ordering food.
said they are more likely to visit a QSR that offers kiosks.
The Harris Poll
So what is it that they like?
SHORTER WAIT TIMES
One of the key reasons a customer will walk out of a restaurant is seeing a long wait.
Kiosks shorten wait times.
of people will abandon a physical line if it is too long
Waitwhile - The State of Waiting in Line
MORE CONSISTENT CUSTOMER EXPERIENCE
The mood or stress levels of restaurant staff can have a huge impact on the customer experience.
Kiosks are consistent.
EASIER CUSTOMISATION
Many customers feel awkward about asking for customisations to their order, especially when there is a queue behind them.
Kiosks allow easy customisation.
PERSONALISED RECOMMENDATIONS
By combining the data from loyalty apps with kiosks, customers can receive personalised recommendations and offers that are actually relevant to them and their purchasing habits.
Kiosks can tailor the experience.
of consumers under the age of 40 consider personalised recommendations important to their digital ordering experience.
Forrester Consulting research
Kiosks reduce pressure.
LESS SOCIAL PRESSURE
One of the key reasons that customers buy more when using a kiosk is the reduced time pressure, which can come from a queue behind them or the staff member in front of them.
Kiosks make loyalty simple.
EASY LOYALTY APP INTEGRATION
Loyalty apps are a fantastic way to drive repeat business, and kiosks offer a great way to tie in the offers and discounts they receive in a simple, effective way.
WHY
Click Me
Kiosks improve menu access.
Menu boards can be a little overwhelming for customers at times, making it hard for them to see everything you offer or find what they like.
BETTER MENU VISIBILITY
find it easier to browse the menu on a self-serve kiosk opposed to choosing via a menu board, rising to 77% of Gen Z.
Catering Insight Magazine
To discover how you can give your customers a better experience with self-service kiosks, get in touch.
