- 63% of US consumers think cash is most secure way to pay
- 84% would always like an option to pay with cash for every day purchases
- 61% trust cash more than mobile payments
Lisle, Ilinois, 28 September, 2017 - Despite the rise of electronic, mobile and contactless payments, physical currency remains a favored choice for US consumers, a new report from GLORY, a global leader in cash technology solutions, reveals.
Original global research from the ‘In cash consumers trust. But how do retailers make it pay?’ Report, which polled 1,500 consumers in the US, UK, and Australia, found that 48% still use cash on a daily basis, with those aged between 16 and 44 more likely to use cash on a frequent basis than older demographics aged over 45 (45% vs 42%).
84% of US consumers would still like the option to pay by cash while 63% feel it is the most secure way to pay underlining the ongoing dominance of this payment method.
In terms of new ways to pay, 61% of Americans trust cash more than mobile payments and 55% favor it over cards respectively.
Convenience also plays a key role in consumers’ choice of payments, with 87% wanting the option to pay with cash in all transactions. This is backed up by the fact that 64% of consumers use cash the same amount or more than they did a year ago.
In terms of counterfeiting, less than half (44%) of those surveyed check their dollar bills and coins aren’t fake while a similar number (46%) would prefer to use cash in self-checkout locations. This suggests there is room for improvement in terms of cash management in retail environments to both identify cash correctly and also successfully automate unmanned environments which use physical money.
Joe Gnorski, Americas Marketing Vice President at Glory, said: “The role of cash as a trusted payment method continues to impact consumers’ choices when it comes to ways to pay. But while cash clearly has a strong place in shoppers’ hearts – and wallets – and will have for many years to come, it is still being handled inefficiently and insecurely within many retail environments.”
“The research is clear, choice for an electronic or cash payment option is important to most consumers, as such retailers need to invest more time and resource into making cash management work profitably for their organization – enhancing the customer experience when it comes to cash transactions and using process improvements and modern technology to eliminate cash handling inefficiencies and errors,” he concluded.
For more information on how retailers can better optimise their retail cash chain, download the full report here
Notes to editors
For further press information, please contact Sarah Cole at Fieldworks Marketing on:
+44 (0)1892 786 917 / firstname.lastname@example.org
1500 consumers from the US, UK and Australia, polled for GLORY by Morar research between January – February 2017
As a global leader in cash technology solutions, we provide the financial, retail, cash center and gaming industries with confidence that their cash is protected and always working to help build a stronger business.
Our cash automation technologies and process engineering services help businesses in more than 100 countries optimize the handling, movement and management of cash. While we span the globe, we personally engage with each customer to address their unique challenges and goals — enhancing staff efficiency, reducing operating costs and enabling a more rewarding customer experience.
Employing over 9,000 professionals worldwide with dedicated R&D and manufacturing facilities across the world, GLORY is built on a rich customer-focused, technology-driven heritage spanning almost a hundred years.