HOW DO CONSUMERS MAKE BUYING DECISIONS?

We are often told that trust is the cornerstone of all relationships but what does this mean in a business context and how does it influence people’s behaviour? More specifically, if we can measure trust what can we do to improve it and thereby change behaviour? How do we generate more revenue and what does it cost?

In the digital age where do consumers get their information and what credence do they attach to it? With multiple sources of information and increasing claims of ‘fake news’, it is important to consider the trust consumers attach to these varying sources as they make their purchase decisions.

To understand more on the value of trust, download the white paper now.