ONSITE DIGITAL TRANSFORMATION IN HOSPITALITY

For most industries, the current pandemic has accelerated digital transformation by many years, forcing them to quickly expand digital services in order to meet customers where they are with an engaging and loyalty-building customer journey. However, 50% of consumers think that hospitality venues are behind other leisure and retail operators when it comes to their use of technology (Harvard Business Review).

Hospitality has been one of, if not the, hardest hit industry by the pandemic, leaving hospitality businesses in a difficult position to evolve. But the world is moving forward, as are customer expectations. Hospitality cannot afford to be left behind.

The question is, what can be done?