WITH ALL THIS NOISE, RETAILERS ASK: WHERE SHOULD RETAILERS INVEST?


“Retail Apocalypse” is the term being used to describe the closing of large numbers of brick-and-mortar retail stores, especially those of large chains, starting in 2010 and continuing into 2019.

What is keeping retailers awake at night? Retailers, big and small, may be nervous about the future. With so many changes, from customer power, to shifting habits, lower pricing from online competitors and emerging technologies, it is understandably a challenge deciding where to focus their strategy – and wallet – to secure their future.

Without question, we are now living in the Experience Economy and it is clear that customer behaviour and attitudes have and will continue to evolve. As consumers we no longer isolate online and offline lifestyles.  We just have lifestyles. Technology is no longer just for the geeks or the savvy few, but for everyone. 

To understand what’s really going on, download the white paper now.

 
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