THE DIGITAL PAYMENTS VALUE CHAIN ALLOWS US TO UNDERSTAND KEY PLAYERS AND PROCESSES
In today’s convenience-centric world, consumers are increasingly choosing digital payments (card and mobile) as viable alternatives to cash payments in retail transactions. They are prepared to trade off sharing personal buying data for “free” transactions with their favourite merchants.
Nobody in the card payment value chain offers their service for free, and costs ultimately do impact the consumer in the form of increased prices, interest costs, and other fees.
Fees are levied all along the chain. At one end there are the fees and interest paid by the cardholder – the customer. At the other end, fees are deducted from the requested payment amount that is ultimately passed on to the merchant.
Download the white paper to understand how digital payments are not as cheap as you think.
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