ONCE, IT WAS FAIRLY SIMPLE STORY. BUT NOT TODAY.

The restaurant industry has undergone a seismic shift in recent years, driven by technological advancements, changing consumer habits, and the global pandemic. The customer journey has evolved, becoming more complex, more personalised, and more demanding.

In the digital era, customers step back and forth between digital and physical interactions. It may start on their sofa at home, or on a bus, and finish at your front counter. Or vice-versa. Or some other combination.

So this is a complex time for restaurants, and the journey can take many different forms. The important question is, what makes a great customer journey in this digital era?

New technology has presented fresh challenges for the industry. Thankfully, it also brings fresh solutions.