In branch automation - success depends on the right balance between human interaction and technology

AN IMPORTANT PART OF WHAT TODAY’S CUSTOMERS EXPECT IS BANKING SIMPLIFICATION, THIS CAN BE ACCOMPLISHED ACROSS ALL DELIVERY CHANNELS, IN VARIOUS WAYS.


Most financial institutions say they personalise their interactions with consumers when actually all they do is determine the next cross-sell opportunity. 

Personalisation of service involves more than simply implementing a CRM system, employing advanced data analytics or developing a talk-track. Success of a personalisation mission depends on an institution’s ability to connect with its customers, build relationships by understanding their needs all while executing effectively across multiple channels, including the branch. 

So, what's your stake in the personalisation mission? 



Assisted service technology provides human interaction in any self-service transaction when and if required or desired by the customer. We create an environment in the branch where staff have the time and opportunity to build relationships. 

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