How restaurants can craft a compelling customer journey in the digital era
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THE CUSTOMER JOURNEY HAS EVOLVED AT BREAKNECK SPEED IN RECENT YEARS WITH THE RISE OF DIGITAL TECHNOLOGY.
Customers today are used to flexibility and crafting their own journey to a much higher degree than in the past.
- Customers may want to order on an app and then pick up in-store.
- They may enjoy privacy of using a kiosk.
- They may use the drive-thru, but choose to eat in the car park.
- They may prefer the human touch at the manned counter.
Whatever path they choose, integration is key – with kiosks, app, website, and payment technology all working together to provide a seamless omnichannel experience.
Download our infographic to understand how Glory’s solutions can help with seamless integration