How restaurants can craft a compelling customer journey in the digital era

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THE CUSTOMER JOURNEY HAS EVOLVED AT BREAKNECK SPEED IN RECENT YEARS WITH THE RISE OF DIGITAL TECHNOLOGY.


Customers today are used to fl­exibility and crafting their own journey to a much higher degree than in the past.

  • Customers may want to order on an app and then pick up in-store.
  • They may enjoy privacy of using a kiosk.
  • They may use the drive-thru, but choose to eat in the car park.
  • They may prefer the human touch at the manned counter.

Whatever path they choose, integration is key – with kiosks, app, website, and payment technology all working together to provide a seamless omnichannel experience.


Download our infographic to understand how Glory’s solutions can help with seamless integration


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